INDUSTRY:

MARKETING AGENCY

TIME:

DEC 2024 - MAY 2025

POSITION:

MARKETING INTERN

Urban Creator Inc. is a creative marketing agency based in Costa Mesa, CA, specializing in Gen Z-focused brand storytelling, influencer campaigns, and experiential activations. With a strong emphasis on Korean brands and culture, the agency helps global lifestyle and F&B companies grow in the U.S. through bold visuals, social content, and culturally driven strategies.

The video below was created by me using Premiere Pro, After Effects, and Photoshop. It is used for presentations to introduce the company to new clients.

KTO 2025 B2B GALA EVENT

On April 25, 2025, the Korea Tourism Organization hosted its annual B2B Gala Event at Cipriani in New York. I played a key role in bringing the event’s theme — "Discover Korea’s Hidden Charms" — to life by designing all key visuals. This included transforming still images of Korea into dynamic motion graphics, creating all physical banners (including the photobooth backdrop), and supporting the full design and operation of the live keynote presentation shown to over 300 top executives and social media influencers.

The dynamic motion graphics were created using Adobe Photoshop, Premiere Pro, After Effects, and Firefly. The banners were created using Adobe Photoshop.


KTO 2025 B2B GALA EVENT

On April 25, 2025, the Korea Tourism Organization hosted its annual B2B Gala Event at Cipriani in New York. I played a key role in bringing the event’s theme — "Discover Korea’s Hidden Charms" — to life by designing all key visuals. This included transforming still images of Korea into dynamic motion graphics, creating all physical banners (including the photobooth backdrop), and supporting the full design and operation of the live keynote presentation shown to over 300 top executives and social media influencers.

The dynamic motion graphics were created using Adobe Photoshop, Premiere Pro, After Effects, and Firefly. The banners were created using Adobe Photoshop.


CAROUSEL POSTS

I design and produce Instagram carousel posts for Ivy Entrepreneurs, using them as a visual storytelling tool to share entrepreneurial insights, strategies, and motivational messages. Each carousel is crafted to capture attention on the first slide and encourage swipes through compelling copy, clean layouts, and high-impact visuals.

By integrating brand colors, typography, and storytelling frameworks, I’ve helped boost carousel engagement and save rates, turning them into one of our most effective content formats for audience retention. I create and edit all designs in Adobe Photoshop and Illustrator, ensuring consistency with the brand’s visual identity while keeping content fresh and trend-conscious.

IRL CONTENT

To bring entrepreneurial thinking into everyday conversations, I created IRL content that highlights real people and their dreams. Through street interviews, I explored what students are studying and the kinds of businesses they hope to build — capturing honest, unscripted answers that reflect both ambition and individuality. This series is part of a broader effort to make entrepreneurship feel relatable, inclusive, and rooted in the real world.


All content was filmed using a DJI Osmo Pocket 3 and edited independently using Adobe Premiere Pro, After Effects, and CapCut.

KTO 2025 B2B GALA EVENT

On April 25, 2025, the Korea Tourism Organization hosted its annual B2B Gala Event at Cipriani in New York. I played a key role in bringing the event’s theme — "Discover Korea’s Hidden Charms" — to life by designing all key visuals. This included transforming still images of Korea into dynamic motion graphics, creating all physical banners (including the photobooth backdrop), and supporting the full design and operation of the live keynote presentation shown to over 300 top executives and social media influencers.

The dynamic motion graphics were created using Adobe Photoshop, Premiere Pro, After Effects, and Firefly. The banners were created using Adobe Photoshop.


CAROUSEL POSTS

I design and produce Instagram carousel posts for Ivy Entrepreneurs, using them as a visual storytelling tool to share entrepreneurial insights, strategies, and motivational messages. Each carousel is crafted to capture attention on the first slide and encourage swipes through compelling copy, clean layouts, and high-impact visuals.

By integrating brand colors, typography, and storytelling frameworks, I’ve helped boost carousel engagement and save rates, turning them into one of our most effective content formats for audience retention. I create and edit all designs in Adobe Photoshop and Illustrator, ensuring consistency with the brand’s visual identity while keeping content fresh and trend-conscious.

CAROUSEL POSTS

I design and produce Instagram carousel posts for Ivy Entrepreneurs, using them as a visual storytelling tool to share entrepreneurial insights, strategies, and motivational messages. Each carousel is crafted to capture attention on the first slide and encourage swipes through compelling copy, clean layouts, and high-impact visuals.

By integrating brand colors, typography, and storytelling frameworks, I’ve helped boost carousel engagement and save rates, turning them into one of our most effective content formats for audience retention. I create and edit all designs in Adobe Photoshop and Illustrator, ensuring consistency with the brand’s visual identity while keeping content fresh and trend-conscious.

IRL CONTENT

To bring entrepreneurial thinking into everyday conversations, I created IRL content that highlights real people and their dreams. Through street interviews, I explored what students are studying and the kinds of businesses they hope to build — capturing honest, unscripted answers that reflect both ambition and individuality. This series is part of a broader effort to make entrepreneurship feel relatable, inclusive, and rooted in the real world.


All content was filmed using a DJI Osmo Pocket 3 and edited independently using Adobe Premiere Pro, After Effects, and CapCut.

IRL CONTENT

To bring entrepreneurial thinking into everyday conversations, I created IRL content that highlights real people and their dreams. Through street interviews, I explored what students are studying and the kinds of businesses they hope to build — capturing honest, unscripted answers that reflect both ambition and individuality. This series is part of a broader effort to make entrepreneurship feel relatable, inclusive, and rooted in the real world.


All content was filmed using a DJI Osmo Pocket 3 and edited independently using Adobe Premiere Pro, After Effects, and CapCut.

SAERO SOJU COMMERCIAL

I co-managed social content for multiple brand accounts, focusing on Gen Z engagement, trend-driven strategy, and visual storytelling. I contributed to content ideation, influencer coordination, and performance tracking to help grow visibility and cultural relevance across platforms.

For content creation, I used Adobe Premiere Pro, After Effects, Photoshop, and Firefly. I also collaborated with designers who worked across Adobe tools and Canva to ensure cohesive, high-performing assets.

KTO 2025 B2B GALA EVENT

On April 25, 2025, the Korea Tourism Organization hosted its annual B2B Gala Event at Cipriani in New York. I played a key role in bringing the event’s theme — "Discover Korea’s Hidden Charms" — to life by designing all key visuals. This included transforming still images of Korea into dynamic motion graphics, creating all physical banners (including the photobooth backdrop), and supporting the full design and operation of the live keynote presentation shown to over 300 top executives and social media influencers.

The dynamic motion graphics were created using Adobe Photoshop, Premiere Pro, After Effects, and Firefly. The banners were created using Adobe Photoshop.


SOCIAL MEDIA ACCOUNTS

I co-managed social content for multiple brand accounts, focusing on Gen Z engagement, trend-driven strategy, and visual storytelling. I contributed to content ideation, influencer coordination, and performance tracking to help grow visibility and cultural relevance across platforms.

For content creation, I used Adobe Premiere Pro, After Effects, Photoshop, and Firefly. I also collaborated with designers who worked across Adobe tools and Canva to ensure cohesive, high-performing assets.

REFERRER AND REFERENCE CONTACT
Jongoh Kim

Founder & Managing Director

jk@urbancreator.net

jk@urbancreator.net

jk@urbancreator.net

+1 (949) 546-5358

+1 (949) 546-5358

+1 (949) 546-5358