INDUSTRY:
Startup Accelerator
TIME:
Apr 2025 - Present
POSITION:
Social Media Intern
Ivy Entrepreneurs is an immersive program that helps aspiring founders turn ideas into startups through hands-on training, mentorship, and access to investors and tech partners. Focused on action over theory, it offers a collaborative space to validate business models, refine strategies, and accelerate growth.
The animated logo below was created in Adobe After Effects and is used for social media content.
VIRAL VIDEOS
I shifted Ivy Entrepreneurs social media strategy to motivational video content on TikTok and Instagram, positioning the brand as a source of daily inspiration for aspiring founders. By identifying high-performing trends and reframing them with entrepreneurial storytelling, I transformed the account into a hub for motivational, share-worthy videos. From trend research and concept development to filming and final edits, I manage the full creative process. I leverage analytics to refine hooks, pacing, and captions, ensuring each video resonates with Gen Z and millennial audiences.
Below are some of Ivy Entrepreneur's most viral videos, which were created using Adobe Premiere Pro, After Effects, and CapCut, optimizing for retention and viral potential.
VIRAL VIDEOS
I shifted Ivy Entrepreneurs social media strategy to motivational video content on TikTok and Instagram, positioning the brand as a source of daily inspiration for aspiring founders. By identifying high-performing trends and reframing them with entrepreneurial storytelling, I transformed the account into a hub for motivational, share-worthy videos. From trend research and concept development to filming and final edits, I manage the full creative process. I leverage analytics to refine hooks, pacing, and captions, ensuring each video resonates with Gen Z and millennial audiences.
Below are some of Ivy Entrepreneur's most viral videos, which were created using Adobe Premiere Pro, After Effects, and CapCut, optimizing for retention and viral potential.
CAROUSEL POSTS
I design and produce Instagram carousel posts for Ivy Entrepreneurs, using them as a visual storytelling tool to share entrepreneurial insights, strategies, and motivational messages. Each carousel is crafted to capture attention on the first slide and encourage swipes through compelling copy, clean layouts, and high-impact visuals.
By integrating brand colors, typography, and storytelling frameworks, I’ve helped boost carousel engagement and save rates, turning them into one of our most effective content formats for audience retention. I create and edit all designs in Adobe Photoshop and Illustrator, ensuring consistency with the brand’s visual identity while keeping content fresh and trend-conscious.
IRL CONTENT
To bring entrepreneurial thinking into everyday conversations, I created IRL content that highlights real people and their dreams. Through street interviews, I explored what students are studying and the kinds of businesses they hope to build — capturing honest, unscripted answers that reflect both ambition and individuality. This series is part of a broader effort to make entrepreneurship feel relatable, inclusive, and rooted in the real world.
All content was filmed using a DJI Osmo Pocket 3 and edited independently using Adobe Premiere Pro, After Effects, and CapCut.
VIRAL VIDEOS
I shifted Ivy Entrepreneurs social media strategy to motivational video content on TikTok and Instagram, positioning the brand as a source of daily inspiration for aspiring founders. By identifying high-performing trends and reframing them with entrepreneurial storytelling, I transformed the account into a hub for motivational, share-worthy videos. From trend research and concept development to filming and final edits, I manage the full creative process. I leverage analytics to refine hooks, pacing, and captions, ensuring each video resonates with Gen Z and millennial audiences.
Below are some of Ivy Entrepreneur's most viral videos, which were created using Adobe Premiere Pro, After Effects, and CapCut, optimizing for retention and viral potential.
CAROUSEL POSTS
I design and produce Instagram carousel posts for Ivy Entrepreneurs, using them as a visual storytelling tool to share entrepreneurial insights, strategies, and motivational messages. Each carousel is crafted to capture attention on the first slide and encourage swipes through compelling copy, clean layouts, and high-impact visuals.
By integrating brand colors, typography, and storytelling frameworks, I’ve helped boost carousel engagement and save rates, turning them into one of our most effective content formats for audience retention. I create and edit all designs in Adobe Photoshop and Illustrator, ensuring consistency with the brand’s visual identity while keeping content fresh and trend-conscious.
CAROUSEL POSTS
I design and produce Instagram carousel posts for Ivy Entrepreneurs, using them as a visual storytelling tool to share entrepreneurial insights, strategies, and motivational messages. Each carousel is crafted to capture attention on the first slide and encourage swipes through compelling copy, clean layouts, and high-impact visuals.
By integrating brand colors, typography, and storytelling frameworks, I’ve helped boost carousel engagement and save rates, turning them into one of our most effective content formats for audience retention. I create and edit all designs in Adobe Photoshop and Illustrator, ensuring consistency with the brand’s visual identity while keeping content fresh and trend-conscious.
IRL CONTENT
To bring entrepreneurial thinking into everyday conversations, I created IRL content that highlights real people and their dreams. Through street interviews, I explored what students are studying and the kinds of businesses they hope to build — capturing honest, unscripted answers that reflect both ambition and individuality. This series is part of a broader effort to make entrepreneurship feel relatable, inclusive, and rooted in the real world.
All content was filmed using a DJI Osmo Pocket 3 and edited independently using Adobe Premiere Pro, After Effects, and CapCut.
IRL CONTENT
To bring entrepreneurial thinking into everyday conversations, I created IRL content that highlights real people and their dreams. Through street interviews, I explored what students are studying and the kinds of businesses they hope to build — capturing honest, unscripted answers that reflect both ambition and individuality. This series is part of a broader effort to make entrepreneurship feel relatable, inclusive, and rooted in the real world.
All content was filmed using a DJI Osmo Pocket 3 and edited independently using Adobe Premiere Pro, After Effects, and CapCut.
SOCIAL MEDIA ACCOUNTS
I manage and create content for Ivy Entrepreneurs’ TikTok and Instagram accounts. As the sole content creator, I handle everything from ideation to execution. I also handle community engagement, initiating conversations with followers, and actively interacting with other relevant accounts to boost visibility and foster meaningful connections across platforms.
I design static posts and video thumbnails using Adobe Photoshop, and edit videos using a combination of Adobe Premiere Pro and After Effects.
