Three C’s describe me best: curious, creative, and compassionate.

My name is Royce Um, and I’m passionate about all aspects of marketing—from the artistic side to the strategies behind what makes a video go viral. I’m always eager to learn, because new ideas and unfamiliar topics genuinely excite me.

Since I was young, I’ve had a deep love for art. That passion naturally led me to explore film and visual storytelling, which now plays a big role in how I approach marketing.

Empathy is also at the core of who I am. Whether I’m trying to understand an audience or simply having a conversation with someone I just met, I believe in connecting with people through compassion and genuine interest.

Whatever I pursue, I aim to be original and put in a level of effort that truly sets me apart. I believe the combination of creativity, curiosity, and compassion is what drives meaningful work.