Three values that define me: Yearning, Creativity, and Empathy (YCE).

I'm Royce Um, passionate about all aspects of marketing—from the artistry of visual storytelling to the strategies behind what makes a video go viral. My yearning to learn drives me to explore fresh ideas, dive into unfamiliar topics, and deeply understand people—their stories, behaviors, and what truly connects with them.

Since I was young, I’ve had a deep love for art. That passion sparked my creativity, leading me to explore film and visual storytelling, which now play a big role in how I craft impactful marketing content.

At the core of my approach is empathy. Whether I’m understanding an audience or simply having a conversation with someone I just met, I believe in connecting with people through compassion and genuine interest.

Whatever I pursue, I aim to be original and put in a level of effort that truly sets me apart. YCE isn’t just a framework—it’s the last three letters of my name and a reminder of how I strive to make a difference through marketing.