INDUSTRY:
MARKETING AGENCY
TIME:
DEC 2024 - MAY 2025
POSITION:
MARKETING INTERN
ABOUT
Urban Creator Inc. is a creative marketing agency based in Costa Mesa, CA, specializing in Gen Z-focused brand storytelling, influencer campaigns, and experiential activations. With a strong emphasis on Korean brands and culture, the agency helps global lifestyle and F&B companies grow in the U.S. through bold visuals, social content, and culturally driven strategies.
The video below was created by me using Premiere Pro, After Effects, and Photoshop. It is used for presentations to introduce the company to new clients.
SAERO SOJU COMMERCIAL
This commercial was originally released in Korea to introduce Saero Soju's new apricot flavor, with plans for a U.S. launch by Lotte. I was tasked with adapting it for the U.S. market by creating two new voiceover versions—one in English and one in Korean (distinct from the original). I also edited the ending to replace the original Korean product lineup with bottles available in the U.S. market, redesigning the visuals and text.
This project used ElevenLabs for voice generation. Adobe Premiere Pro, After Effects, and Photoshop were utilized for the redesign.
KTO 2025 B2B GALA EVENT
On April 25, 2025, the Korea Tourism Organization hosted its annual B2B Gala Event at Cipriani in New York. I played a key role in bringing the event’s theme—"Discover Korea’s Hidden Charms"—to life by designing all key visuals. This included transforming still images of Korea into dynamic motion graphics, creating all physical banners (including the photobooth backdrop), and supporting the full design and operation of the live keynote presentation shown to over 300 top executives and social media influencers.
The dynamic motion graphics were created using Adobe Photoshop, Premiere Pro, After Effects, and Firefly. The banners were created using Adobe Photoshop.
TESTIMONIAL
*writing recommendation*
Jongoh Kim
Founder & Managing Director
